The Wells Fargo Center, home to the Philadelphia Flyers since 1996, is indeed undergoing a naming rights change. Comcast, which owns the arena through its subsidiary Spectra, has chosen to rebrand it as the Xfinity Mobile Arena.
This shift reflects Comcast’s strategy to promote its Xfinity Mobile brand. The transition is expected to occur in the near future, though exact dates haven’t been specified in available information. The Flyers, along with the Philadelphia 76ers, will continue to play their home games at the arena under its new name.
Soon to be the Xfinity Mobile Arena, won’t undergo a major visual overhaul with the name change. The arena’s core appearance will stay the same, but the rebranding to Xfinity Mobile Arena reflects Comcast’s ownership and their push to highlight the Xfinity Mobile brand. Recent upgrades to the facility, including modernized concourses, enhanced seating, and advanced tech like improved video boards and lighting, will complement the new name. These renovations, part of a multi-year transformation, aim to elevate the fan experience for Flyers and 76ers games, concerts, and events without altering the building’s iconic structure.
After all, Flyers fans I’m sure will love the arena.
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How about the ‘Cellar’ ? A more accurate description if ever there was one for this team.